Top 5 digital marketing trends for 2022

Digital marketing has evolved tremendously in recent years. We’ve seen a lot of changes in the way we do digital marketing and how we can do it better. However, not all these trends have been good. Here are 5 of the top trends that we should look out for over the next 5 years.

1. AI and automation is the way forward

2. Voice search is going to be a big thing

3. Localization will be everywhere

4. Virtual Reality

5. Blockchain

1. AI and automation is the way forward

Artificial Intelligence and automation

Artificial Intelligence and automation is the new way in the digital age. In the past, new technology would have been very expensive for businesses to implement, however today with open source technology it is very cheap and easy to implement. 

An example of this is a company called Hubspot who have a platform that allows companies to have and AI assistant who can automate tasks and save time for all the workers in a company. Originally started as a news aggregator, the project has been on the back burner until now.

As marketers and business owners have made more use of artificial intelligence and automation programs, most have seen increases in their sales and bottom line profits. While you can still get the same benefits without the use of artificial intelligence, those who use the technology have a much easier time finding and tailoring information to their customers. This, in turn, will make it easier for you to sell your products or services.

2. Voice search is going to be a big thing

Voice search

Voice search is a growing trend in the marketing industry. It allows people to be more hands-free and it can provide a smoother experience for many. Before you incorporate voice search into your marketing strategy, you need to make sure you have some type of voice recognition software. But once you have that, you can start optimizing your site to make it more voice-friendly and give your site a leg up on the competition!

Voice search will continue to grow over the next year, according to a study by eMarketer. The study suggests that 45% of all searches will be through voice search by 2020, with 9% of Americans saying that they’ve used voice search on their phone in 2017! Soon, people will be asking their phones for directions, recipes and more.

3. Localization will be everywhere

localization

Without localization, digital marketing campaigns would be incomplete. Translation is key when it comes to interactions between different countries. Just like marketing for different people, marketing to different cultures will require different approaches. For example, a bunch of flowers is a great gift in Thailand, but it’s considered poor form to give flowers to the dead in the US. 

The key takeaway from this example is that marketers should know that they can’t treat their audience as monolithic groups. A great example of this is Coca-Cola’s use of a vending machine that would translate any language spoken into English, French, Spanish, and Portuguese. According to Coca-Cola, the machine was a hit with people who wanted to try Coke for the first time!

4. Virtual Reality

Virtual Reality

Virtual Reality is going to have a huge impact in the digital marketing field. It will make marketing more entertaining, engaging and immersive for end users. With the constant changes in technology, there are always new innovative ways to make a better experience for the customer. 

For example, with the Oculus Rift and other VR headsets, it is possible to experience a product from every angle. This way the customer can see if he or she likes it before making a purchase. With VR in marketing, customers can experience a product at a fair before making a real purchase. This will make customers more likely to buy. In addition, since VR and AR is getting closer to reality every day, customers will be able to solve problems in a faster and more informed way.

5. Blockchain

Blockchain

Blockchain technology allows people to share data in a secure way, without the risk of tampering or errors. It’s the future of data sharing. It’s an innovation everyone will use one day. It can be used for a lot of things. 

Videogame developers, for example, can include blockchain technology in their games to trade virtual items in a secure and inexpensive way. The blockchain can also be used to create a new form of digital content. It will be used for a lot of different things in the future.

Conclusion

The world is changing so fast, it has become imperative that businesses should keep themselves updated with the latest trends in marketing. So, if you are planning to come up with a digital marketing strategy for your business, you might want to keep the above trends in mind.